ARE YOU READY TO BUILD A BRAND THAT SPEAKS DIRECTLY TO 'YOUR PEOPLE' AND HAS THEM BEGGING FOR MORE?
The must-have branding course for women ready to build a boutique that stands out & makes bank. 💰
If you’re dreaming of launching an online boutique but feel stuck on your niche, unsure about your brand, or worried about blending in with every other shop on Instagram—this is for you.
By the end of this course, you'll know:
⚡️ WHO your boutique is for (and who it's not)
⚡️ HOW to build a brand that stops the scroll
⚡️ WHAT sets your boutique apart in a sea of sameness
If you follow my lead, I'll help you build a memorable brand your dream customers can’t stop talking about.
This is the first step toward a boutique that gets remembered—and makes sales.
THERE ARE TWO TYPES OF SHOPS OUT THERE.
WHICH ONE DO YOU WANT TO BE?
BLENDS IN 🚫
- Speaks to "everyone"
- Looks and sounds like your competitors
- Feels safe but forgettable
- Attracts price-shoppers and browsers
- Feels like a commodity
- Struggles to grow organically
- Avoids strong opinions or bold positioning
CALLS IN ✨
- Has a distinct voice, style, and message
- Instantly recognizable and memorable
- Feels like a curated, must-have experience
- Grows through word of mouth, loyalty, and emotional connection
- Stands for something and isn’t afraid to say it
The skills you learn inside Idea to Identity will allow you to:
SAY GOODBYE TO BORING WEBSITES, STOCK PHOTOS, & BARGAIN BASEMENT PRICES
SAY HELLO TO A MAGNETIC BRAND THAT COMMANDS ATTENTION, GETS PEOPLE EXCITED, AND HAS ITEMS FLYING OF THE SHELVES AS SOON AS THEY DROP.
ARE YOU READY?
BUILD YOUR BRANDHere's The Truth
The boutique industry has changed.
There are more options than ever. Anyone can start a Shopify store. Fast fashion is just a click away.
And let’s be honest—you’re probably not going to beat Amazon on price or shipping speed.
So how do you compete?
How do you make your boutique the one people choose over and over again?
You build a brand.
Because these days, the difference between a boutique that thrives—and one that fades into the scroll—isn’t just the clothes. It’s the connection.
Inside Idea To Identity, You Will:
- Learn what branding actually means and how it influences everything—from your inventory to your Instagram captions.
- Create a detailed profile of your boutique’s ideal bestie so your messaging hits every time.
- Pick a name that you feel connected to, while also making sure it sets your boutique up for success.
- Clarify your visual vibe and build an aesthetic that feels aligned with the customers you want to serve.
- Lock in your colors, fonts, and design style so you easily create content, make updates to your site, and send emails that convert.
- Learn how to build trust and connection with the right tone and language in every piece of your content.
It's all laid out for you. You just need to show up & follow my lead. ✨
GET STARTED TODAY FOR ONLY
$27
HERE'S A FURTHER BREAKDOWN OF WHAT'S WAITING FOR YOU INSIDE
Why Your Boutique Needs a Brand
Get clear on what branding really means—and how it affects every single decision you make in your business. Say goodbye to generic and hello to unforgettable.
Who Your Dream Customer Actually Is
The step most boutique owners skip. You’ll create a vivid profile of the woman you’re serving so you can make decisions with confidence—from inventory to Instagram.
Learn The Art Of Strategically Naming Your Business
You’ll learn what makes a great boutique name (and what to avoid), plus how to check if it’s available. Pick something that feels so you—without overthinking it.
How To Create A Visually Magnetic Boutique
Time to bring your brand to life visually. Use Pinterest to capture your vibe, style, and aesthetic so everything you create feels aligned and on-brand.
Build The Brand Guide You'll Use Again & Again
Lock in your colors, fonts, and visual style with a Canva template you can reference every time you make content - either for yourself or to share with your employees.
Find Your Voice and Learn How To Communicate Your Message
Develop the tone, language, and personality that connects with your audience and makes every piece of content feel like a conversation with your bestie.
Hi, I'm Jessica!
In 2017, I built my boutique from scratch and scaled it to six figures in my first year... only working while my kids were napping.
Well, my kids no longer nap, but the strategies I developed during that time helped me to continue to grow my boutique in just 2-3 hours/day…using ONLY organic strategies.
Now, I'm here to help other motivated boutique owners do the same with my step-by-step frameworks.
This mini-course was created to help you to STOP overthinking, and start creating.
Building a strong brand is the cornerstone of your success, so you want to make sure to avoid some of the common pitfalls that people make when they're first getting started.
If you are ready to show up and do the work, I’m confident that you will experience the same success I did!
I feel so lucky to have the business & lifestyle that I always dreamed of. Now, I’m on a mission to help other women find the same!
